Kungsmässan is a Shopping Centre near Gothenburg in Sweden that receives around 4,75 million visitors annually. This January Kungsmässan's PeoCounters hit 16 million. Peocon actively counts all visitors entering and exiting the Centre and by that provides important metrics to the management team of the centre.

The Duty Free stores at KEF airport in Iceland are improving processes and using business metrics and intelligence to acheive better business results. Peocon solutions provide key metrics that will help management keep track of progress. By keeping track of visitors to the stores the organisation in able to keep track of the ratio of travellers that visit their stores. By calulating the conversion rate of those visitors the organisation is able to keep track of their sales staffs ability to turn visitors into customers. That way Duty Free can measure two important metrics from one simple count.

Our Innovative solution has proven to be so new on the market that the marketing people don't even know about it's existence. In cooperation with Valdimar Sigurðsson Assistant Professor at the Reykjavik University we decided to offer the students of the course "Consumer Behavior and Marketing Communications" a lecture about the usefulness of counting your guests. In November Timothy Bishop, our Technical director, held a lecture about the subject for 60 people. Another lecture will be held for an MBA class at the Reykjavik University on the 25th of February 2009.

Yet another museum in Iceland has started to use our counting solution.
Peocon installed the system in the first days of August. With a total of 5 counters, Peocon counts in to two entrances to the building, into the main exhibition showroom and two entrances to the photo gallery. Þjóðminjasafn Íslands (The National Museum of Iceland) The role of the museum is to increase and relay knowledge of Icelandic cultural heritage, from the nation´s earliest settlement through to the modern day. More information on the museum here:
http://www.natmus.is/english/about-the-museum/

Peocon attended the "IT for the retail market" conference in Sweden. The conference was held in Stockholm on the 20th of May. Bedege, our partners in Sweden have offices in Stockholm and invited us to precent a case study from one of our customers in Dronningagatan. The case study came from Storm Karlsson in Reiss.
Timothy Bishop held the presentation for Storm and talked about the need for knowing how many customers enter your store, how many pass by your store, how you can benefit of knowing the hit rate and how to use this information in your administration. Storm uses this information to decide on opening hours and to see if the staff is capable of serving the customer.
You can read about this in IT Handeln, 23. May 2008 in Sweden

Peocon signed a contract with the City of Reykjavik.

In the year 2008 many museums in Reykjavik will be without admittance fee so that it is not possible any more to use ticket systems to monitor how many guest visit the museums. Therefore the need of a counting system became essential and Peocon solutions will be implemented.

Peocon will be counting people on a number of places for the City of Reykjavik including Reykjavik Art Museum (Listasafn Reykjavíkur) in Hafnarhus and Kjarvalsstadir, Arbaejarsafn Museum, Visit Reykjavik (Upplýsingamiðstöð ferðamanna), Reykjavik Museum of Photography (Ljósmyndasafn Reykjavíkur) and Gerðuberg Culture Center.

It is our expirence that before Christmas many weird things can happen in guest counting. When you see that there is a lot more traffic in your shops, the counting sometimes shows different. Sometimes even nothing! Is it The Grinch who steals the numbers?
It could be! Does Santa have this effect?
No, no no! Although he is a bit wider than the rest of us he should not have that effect!
What is happening in most cases is that the Christmas decorations have been put in front of the cameras.
So we ask you to keep an eye on the Grinch, the elves and most of all keep an eye on the decorations to prevent any miscounting.
Peocon staff wishes you all a Merry Christmas and a happy New Year!

Peocon has installed its counting system in Olympia Shopping Mall in Riga. There are 8 cameras measuring how many people go in to the mall and the flow between floors.
The installation is managed in cooperation with Peocon's Latvian partner Elva Baltic (www.elvabaltic.lv). We thank the skilled staff at Elva Baltic for their work well done.
Perfect staff in a great company in a beautiful city of friendly Latvian people. We recommend a visit to Riga and of course a visit to Elva Baltic our partner there.

Elva Baltic completes Technical Certified Partnership with two employes.
Elva Baltic has been a Sales partner for over a year and have installed a system for test in Elkor Plaza.
Intars Palemeiks has completed Level 2 of the Technical Certification and
Arturs Cerbulis has completed level 3 of the Technical Certification They both attended a class Peocon held at Elva Baltic in Riga, Latvia. After that Intars finished installation at Barona Centrs and Olympia in Riga with a total of 17 cameras. A job well done.
For clarification:
Level 1 - Set up a system from start to finish, including decisions on camera placements, calibration and train other to do so.
Level 2 - Set up a system from start to finish, including decisions on camera placements and calibrate the system.
Level 3 - Calibrate the system.
Sales - Sell the system.

Peocon has installed its counting system in Barona Centrs (http://www.yit.lv/Services/TEST/20493/21808) in Riga. There are 9 cameras measuring how many people go in to the mall and the flow between floors.
The installation is managed in cooperation with Peocon's Latvian partner Elva Baltic (www.elvabaltic.lv).